Social media

How to use Facebook as a marketing tool for your spa

9th Nov 2016
How to use Facebook as a marketing tool for your spa

Galgorm Gallops into the lead!

We have made some last minute updates to our Spa Life social media league tables, adding in all our Official Buyers and Registered Suppliers which has provided some exciting changes to the final league table.

Galgorm Resort & Spa have entered into the Spa Life leader board in style, with 125, 675 likes, knocking Bluestone Wales from its leader position in the Facebook League Table!

It has also been fantastic to see the development at Blythswood Spa over the past three months, in particular, going from 10th position to 3rd and then competing for their final 4th position, knocked down one by Dolphin Square.

We have also had a lot of movement at the other end of our leader board with Eden Hall entering the league table and securing 20th place!

Galgorm Resort and Spa have impressed us all with the results of their Facebook page. With over 125,675 followers and most notably a successful, engaging campaign there is lots we can celebrate within the spa industry and also learn from too.

By engaging with fans directly and encouraging them to take photos of themselves, this creates the clear ‘call to action’ that is necessary to stimulate engagement.

We spoke to Louise Nicholl, Spa Revenue Manager, from Galgorm Resort & Spa on all the hard work and input that has gone into making the page a success. We asked her how the spa has achieved this:


“Our Facebook page was launched in 2010 and is managed by our Digital Marketing Team. Facebook has proved an invaluable marketing tool for the Spa and has been used to promote various campaigns such as our ‘Be The First’ launching our new Thermal Village and 48 new Deluxe bedrooms which opened in September 2015.

Following this we began our search for ‘The Face of The Thermal Spa’ playing on the strong message portrayed from the main campaign to generate engagement. The competition encouraged users to share a photograph of them at Galgorm with a short description of why they should be the face. We then asked our Facebook fans to vote for the winner, with this campaign reaching 228,000 users.

Digital marketing through our social media channels (Facebook, Twitter, Resort Blog and Instagram) has also proven invaluable to spa retail sales; products of the month, which are generally retailed at a discounted price, prove to be successful month on month and are usually linked to our treatment promotion of the month as a linked sell.”

It is a great idea to launch an audience related campaign as this creates an exciting buzz around your spa

By engaging with fans directly and encouraging them to take photos of themselves, this creates the clear ‘call to action’ that is necessary to stimulate engagement. In order to be ‘the face’, the Facebook user must also be at the spa, meaning that not only are they engaging with their audience online but also offline. In turn this helps to maintain client relationships and continually increase their engagement too.

It is a great idea to launch an audience related campaign as this creates an exciting buzz around your spa with existing clients, so those that may be interested can also reach out to their networks beyond the spa’s database or normal audience which may result in additional sales at a later date.

This is one great advantage of social media that delegates at this year's Spa Life UK will find helpful when Tracey Stapleton, MD at The Spa PR Company delivers a presentation on ‘How Social Spas Win the Day’ where you’ll be able to pick up on other good practice from our spas and suppliers.

 

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