Check out the latest Spa Life Twitter League Table for August covering our operators and suppliers.
There were a couple of discrepancies in the previous league tables we posted but we’ve corrected these to reflect the true picture so check closely to see if you’ve moved up or down.
We noticed that competition has been heating up, particularly when it comes to suppliers and there have been a few changes of places.
Enjoy reading and if you’ve got a particularly interesting/ successful campaign you’d like to tell us about please get in touch.
Spa Life Twitter Rankings - Operators
The Infographic above shows the Top 10 Spa Operators ranked by the number of Twitter followers accumulated at the end of August 2016. Interestingly the Top 9 operators have all maintained their positions without any movement which indicates a consistent performance by these industry leaders.
Congratulations to Away Spa on breaking in to the Top 10 with 14,400 followers, which is the only change in the Top 10 this month.
Sequoia Spa at The Grove Estate (London) continues to lead the way with an impressive 35,300 followers.
Hotel Spas and large groups tend to dominate the Top 20, which is unsurprising due to the nature of thier businesses and the fact that many of their followers may be hotel guests, diners etc and not dedicated spa fans.
However, Pure Spa, the independant Day Spa operator based in Scotland is clearly focussed on its social strategy enjoying a spot in the Top 20 for the second consecutive month.
Spa Operators Twitter ranking: 11-20
11. Hand Picked Hotels - 14,200
12. The Scarlett Hotel - 12,800
13. St Pancras Hotel & Spa - 12,300
14. Bannatyne Group - 11,400
15. QHotels - 11,300
16. Lido Spa Bristol - 11,200
17. Calcot Spa - 10,600
18. Pure Spa - 10,000
19. Pennyhill Park - 9,391
20. Blythswood Square - 9,342
Spa Life Twitter Rankings - Suppliers
Our second Infographic shows the Top 10 Suppliers, ranked by number of Twitter followers.
There are several changes in this table with Secret Escapes (2nd: 61,500 followers) and Leighton Denny (5th: 28,800 followers) both entering the Top 10 at the cost of Treatwell and Decleor, who both retain a position in the Top 20.
Spa Suppliers Twitter Ranking: 11-20
11. Caudalie - 19,000
12. Jessica Nail Care - 18,600
13. Decleor (L'Oreal) - 15,500
14. Wahanda (Treatwell) - 15,500
15. Mindbody Online - 15,400
16. Sweet Squared - 13,700
17. The Spa PR Company - 11,300
18. HABIA - 10,400
19. ORLY - 9,205
20. Good Spa Guide - 9,181
All of the suppliers listed in the Top 20 boast impressive numbers of followers and interestingly, while most of these are professional suppliers in the B2B market, many of these, several also have a strong consumer following whicvh is likely contributing to their position in the league.
If you feel that your business is performing better than any of those listed, or if you have a story about Social Media success, please egt in touch and we'll feature you and your campaign to help share best-practice across our industry.