Spa operators should re-think their approach to water

16th Jun 2017
Spa operators should re-think their approach to water

Photo: Brian Ebdon, SME Director at Water Plus

Until now, spas in England have had to put up with paying for their water being at a fixed, unavoidable cost. With no option to change water supplier, there’s been no opportunity for your business to find a cheaper rate. But this is changing.

 

Just like with energy providers, you’ll soon be able to shop around for cheaper rates and switch your supplier

 

Since April the business water market has been opened up for small and medium sized businesses. This means, just like with energy providers, you’ll be able to shop around for cheaper rates and switch your supplier. As you can imagine this is great news for spas, who by their very nature use vast amounts of water each year.

 

Aside from the obvious cost savings, why should spas take notice? Primarily because this change to the water industry comes at a time when many spas are having to make other big business decisions. Recent political changes and a fall in the value of the pound have forced numerous UK-based spas which import beauty and health-related products to rethink pricing strategies. The digital revolution is also pushing spas to adopt more technology within their business. The ability to make online bookings, view treatment descriptions and maintain a social media presence are all quickly becoming necessities. But inevitably, this all comes at an extra cost.

 

This change to the water industry comes at a time when many spas are having to make other big business decisions

 

With the pressures of economic turbulence, and how to cater for this new millennial market of spa-goers dominating conversations between spa management teams, discussing your water bill is likely to take a backseat. However, for some, taking notice of the business water market deregulation could be the financial solution needed to adapt to the changing industry.

 

By capitalising on the new powers available to you as a spa owner, you may find a new supplier will give a cheaper quote for your annual water bill. These savings can be further amplified by installing sensor-controlled faucets a and low-flow shower heads, which can cut water consumption by up to 30%. These savings could simply be used to boost profits or, for others looking to modernise existing services, retrain staff or absorb extra costs, these savings could be reinvested in the business.

 

Although water may not seem like the most pressing topic for a business, when you consider where money currently spent on water could be better spent, the recent water market deregulation suddenly becomes far more relevant. By rethinking where you could be investing your capital, you might find your business has a more positive outlook for 2017.”

 

Author: Brian Ebdon, SME Director at Water Plus, a business water retailer derived from a merger between United Utilities and Severn Trent, providing specialist business water services.

www.water-plus.co.uk

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