In last month’s post on social media, we said that measurement of your social media activity has many components and success should not be judged solely on the number of ‘Likes’ or ‘Followers’ you have.
Engaging your audience by talking, listening and then responding is the true ‘social’ part of ‘social media’.
We take a look at five of our spa leaders (from the operator and supplier sides of the industry) to see what they’re posting on Facebook to encourage engagement. To view each campaign in it's original form you can simply click on the individual images.
1. Sequoia Spa at The Grove
The love of a good film: VIDEO - Summer Romance at The Grove
Engagement: 710 Likes/Loves, 41 Comments, 129 Shares, 30,000 Views
2. Rockliffe Hall
Dedicated offer for Facebook Fans only
Engagement: 155 Likes/Loves, 24 Shares, 39 Comments
3. Ragdale Hall
A competition focussed on a popular trend: Staycation Competition
Engagement 2,400 Likes/Loves, 1,863 Shares, 743 Comments
Engagement : 254 Likes/Loves, 41 Shares, 50 Comments
5. CND - Creative Nail Design
Be on trend with CND: Get the latest look for summer
Engagement: 162 Likes/Loves, 32 Shares, 7 Comments