Social media

The Spa Life Social Media League Tables

14th Jun 2016
The Spa Life Social Media League Tables

Social media has become an essential element of the marketing mix for spa & wellness organisations - both suppliers and operators - and many of us have been quick to build our platforms as a means of reaching a wider audience.

Of course, the measurement of social media activity has many components and success should not be judged by the number of 'Likes' or 'Followers' alone, but building an audience is still a major goal for all our businesses.

So how are you doing in comparison to the competition?

Measurement of social media is not all about 'Likes' but it is important to build your audience

Spa Life has completed a review of the face book and twitter accounts of more than 150 spa operators and suppliers who have attended the event in recent years and recorded the number of followers they have achieved in each channel.

Working closely with the team at The Spa PR Company, we have analysed this data, ranking each organisation to create the first Spa Life Social Media League Tables. There are four League Tables in total covering Operators & Suppliers in facebook and Twitter and these make very interesting reading.

We will regularly repeat this review and re-publish the League Tables each month, reporting on any significant movements and prepare a short case study on the successful social media campaigns that have resulted in the organisation's climb up the league.

But for now, we congratulate the spa sector's front runners, outlined in the Top 10* lists below.

*Data was collected on 26-05-2016


SPA OPERATORS facebook League Table

  Operator Followers
1 Bluestone Resort (Wales) 79,846
2 Mandarin Oriental (London) 55,436
3 Ramside Hall Hotel 45,599
4 Sequoia Spa (The Grove) 39,274
5 Rockliffe Hall Hotel 35,239
6 Ribby Hall 33,647
7 The Malvern Spa 32,952
8 St Pancras Hotel & Spa 32,850
9 Four Pillar Hotel 30,938
10  Ragdale Hall Health Hydro 29,296


SPA OPERATORS Twitter League Table

  Operator Followers
1 Sequoia Spa (The Grove) 32,600
2 Mandarin Oriental (London) 27,200
3 University of Derby 26,800
4 Bamford Hay Barn 23,800
5 Bluestone Resort (Wales) 19,900
6 Champneys Group 17,800
7 Four Seasons Park Lane 17,400
8 Chewton Glen 16,800
9 Rockliffe Hall 16,228
10  The Scarlett Hotel 12,400


SPA SUPPLIERS facebook League Table

  Supplier Followers
1 Clarins 2,068,427
2 OPI Nails (COTY)     1,806,207
3 Murad 419,789
4 Caudalie 396,326
5 ORLY 363,557
6 CND 13,932
7 Treatwell 95,970
8 Ellisons 80,157
9 Decleor (L'Oreal) 78,792
10  Elemis 74,270


SPA SUPPLIERS Twitter League Table

  Supplier Followers
1 OPI Nails (COTY) 119,000
2 Elemis 34,500
3 Murad 29,000
4 Clarins 25,400
5 Morrocan Oil 23,100
6 Ellisons 23,000
7 SpaFinderWellness365 20,600
8 Jessica Nail Care 18,400
9 Treatwell 15,500
10  Decleor (L'Oreal) 15,200

 

To view the compete League Tables for each channel and business catgeory click the button below to download the PDF report to find out your current standing .. and let's get social!

League Tables - May 2016

 

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