Social media has become an essential element of the marketing mix for spa & wellness organisations - both suppliers and operators - and many of us have been quick to build our platforms as a means of reaching a wider audience.
Of course, the measurement of social media activity has many components and success should not be judged by the number of 'Likes' or 'Followers' alone, but building an audience is still a major goal for all our businesses.
So how are you doing in comparison to the competition?
Measurement of social media is not all about 'Likes' but it is important to build your audience
Spa Life has completed a review of the face book and twitter accounts of more than 150 spa operators and suppliers who have attended the event in recent years and recorded the number of followers they have achieved in each channel.
Working closely with the team at The Spa PR Company, we have analysed this data, ranking each organisation to create the first Spa Life Social Media League Tables. There are four League Tables in total covering Operators & Suppliers in facebook and Twitter and these make very interesting reading.
We will regularly repeat this review and re-publish the League Tables each month, reporting on any significant movements and prepare a short case study on the successful social media campaigns that have resulted in the organisation's climb up the league.
But for now, we congratulate the spa sector's front runners, outlined in the Top 10* lists below.
*Data was collected on 26-05-2016
SPA OPERATORS facebook League Table
|1||Bluestone Resort (Wales)||79,846|
|2||Mandarin Oriental (London)||55,436|
|3||Ramside Hall Hotel||45,599|
|4||Sequoia Spa (The Grove)||39,274|
|5||Rockliffe Hall Hotel||35,239|
|7||The Malvern Spa||32,952|
|8||St Pancras Hotel & Spa||32,850|
|9||Four Pillar Hotel||30,938|
|10||Ragdale Hall Health Hydro||29,296|
SPA OPERATORS Twitter League Table
|1||Sequoia Spa (The Grove)||32,600|
|2||Mandarin Oriental (London)||27,200|
|3||University of Derby||26,800|
|4||Bamford Hay Barn||23,800|
|5||Bluestone Resort (Wales)||19,900|
|7||Four Seasons Park Lane||17,400|
|10||The Scarlett Hotel||12,400|
SPA SUPPLIERS facebook League Table
|2||OPI Nails (COTY)||1,806,207|
SPA SUPPLIERS Twitter League Table
|1||OPI Nails (COTY)||119,000|
|8||Jessica Nail Care||18,400|
To view the compete League Tables for each channel and business catgeory click the button below to download the PDF report to find out your current standing .. and let's get social!