You may already be using eCommerce in your business, but there's always room for improvement!
Here are my top 10 tips for how to maximise eCommerce opportunities in your spa.
1. Have a Vision, with Goals and a Strategy
Before you begin any eCommerce strategy, you need to know where you are right now, where you want to be in three years time and how you are going to get there. It is so important to set goals that are achievable so that you know when you are improving your business.
2. Create a Business Model
Without a clear model, you will find it very hard to be successful in eCommerce. So, when creating your business model, you need to look at:
- How your business is going to piece together
- How you are going to make money
- The risks involved
- Where your business needs most improving
3. Get to Know your Customers
If you don’t know your target market, then you don’t know who you’re selling too. Without getting to know your customers, you won’t be able to create a successful plan when moving your business online. You also need to find out what your customers really want and how you can improve your service so that they buy from you, and not your competitors.
4. Be Intelligent
When choosing the products you want to sell online, you need to think intelligently. What kind of products do your customers want to buy from you? If a certain product isn’t selling at all, there is a reason for this. If you are providing a service, as opposed to a product, look at the journey the customer goes on. There is always somewhere that needs improving.
5. Ensure Your Business Is Search Engine Friendly
If Google isn’t putting your business on the front page of search when a potential customer is typing in your keywords, you need to do something about it. Make sure when using social media you stay consistent when using your keywords. You may find it of interest to put some money aside for SEO or PPC.
6. Customer Experience
It's crucial for your business to be successful on eCommerce and without a great customer experience, it just won’t happen. Ensure that your website, content and promotions all the way to your landing pages, shopping cart, checkout, and customer service matches your business model and sales strategy.
7. Be Personal
A potential customer will choose you over your competitor because you offer them a personal service, meaning they feel they're important to the growth of your business. When looking at your email marketing, use merge tags to make sure the beginning of your emails always includes their name.
8. Build a Community
As part of your customer retention plan, you need to build a community. This is not only to encourage trust in your brand but as a place for questions to be answered. Consider having a forum on your website.
9. Keep it fresh
When it comes to creating content, always keep it up-to-date and relevant to your business. Posting a weekly blog is a great place to start along with timely promotions and offers.
10. Mobile Commerce
With so many online shoppers now turning to their mobile phones and iPads/Tablets to purchase products, you need to make sure you eCommerce site is mobile friendly. Talk to your site designers and make sure they understand the importance of building a truly responsive website.