Bamford, the renowned lifestyle and wellness brand founded by entrepreneur Carole Bamford, has announced it will open a new flagship destination in London.
The three-storey retail and treatment space – located in Brompton Cross near South Kensington – will dedicate a floor to each of the brand’s core wellbeing philosophies – Move, Breathe and Heal.
The tranquil third-floor studio will represent Move, offering yoga, meditation and sound healing classes.
The Heal treatment rooms on the lower ground floor will offer facials and massages, including shiatsu, crystal healing, acupressure and reflexology.
On the ground floor, representing Breathe, the site will encompass a retail space, with ethical clothing, skincare, homeware, bath and body products. Guests will be invited to take a seat at a hand-carved marble monolith and experience the Bamford organic infusions range, while having complimentary express skincare rituals.
Carole Bamford says: “The calming space will be the truest expression of Bamford outside of its home at Daylesford Farm in the Cotswolds. At Brompton Cross, busy Londoners will be able to retreat to a restorative space to disconnect from the pace of urban living, whether it’s to take a meditation class to reset your mind or nourish your body with a holistic treatment. I hope to provide a place to heal, breathe and above all to be kind to yourself.”
Bamford’s original Haybarn Spa is set within the greenery of a farm at Daylesford.
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