Irene Forte, daughter of British hotelier Sir Rocco Forte, has been appointed to The Global Wellness Summit’s (GWS) advisory board.
Her role will centre around helping the GWS to target millennials by offering her insight into the next generation of wellness and the millennial mindset.
Currently wellness director at Rocco Forte Hotels, Forte oversees the company’s wellness offerings and strategy. She has recently launched her own skincare line – Irene Forte Skincare – which includes handmade, sustainably-packaged products each featuring organic ingredients from the Forte’s farm in Sicily.
Forte has spoken at the GWS on two occasions. Her keynote, entitled ‘Millennials: Spoiled for Choice and Very Stressed – How to Attract this Next Generation of Traveller’ is one of the most downloaded in the summit’s history.
Susie Ellis, chair and CEO of the GWS, says: “Irene will bring invaluable expertise to help ensure that our conference reflects the very future of this industry: millennials and even younger generations. With millennials representing the first ‘wellness generation’ and being the age demographic that will have the highest spending power by 2025, Irene will help us stay relevant and keep evolving toward the next generation wellness consumer.”
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