The Hair Loss Friendly (HLF) spa campaign, launching in January 2019, urges operators to offer thoughtful touches to ensure women with hair loss feel truly welcomed.
The campaign will be piloting within the Champneys group’s spas at the beginning of next year, with plans to roll it out across the UK during 2019.
The initiative is the first of its kind and will offer HLF’s unique expertise to spas, so they can provide bespoke gestures throughout the spa, such as wig stands, head scarves and access to specific scalp care guidance
Speaking about the launch of HLF Spa, Jasmin Julia Gupta, Hair Loss Friendly lead campaigner and founder of charity service Cancer Hair Care, says: “When a woman loses her hair, it’s often a traumatic experience. Left unsupported she can experience anxiety and isolation. There are many subtle barriers that unintentionally result in women with hair loss not accessing nourishing experiences that could boost their self-confidence.”
“I’m hoping that spas of all sizes will join us in our vision to ensure every woman with hair loss feels truly nurtured and welcome throughout their spa experience. Together we can make hair loss one less worry.”
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