Scandinavian spa brand LivNordic Spa & Wellness has announced the appointment of Josefin Roth as Brand Manager.
Roth has worked for Raison d’Etre for seven years and played an instrumental role in the development of the LivNordic brand since its conception in 2010. She will continue to develop and promote LivNordic’s USP, which centres around harnessing the wellbeing practices integral to those in Nordic countries.
A oneness with nature, a pleasure in life’s simplicities and an appreciation for all kinds of sensory experiences are at the heart of Scandinavian living, and LivNordic aims to bring this to the spa industry.
Having worked at Grand Hotel Nordic Spa & Fitness when Raison d’Etre opened it in 2009, Roth gained experience by helping LivNordic move from a concept to a prolific spa business.
Speaking on her appointment, she says: “It is an honour to be leading LivNordic. When it was developed, we started to dig deeper into what is so special about Scandinavia. I realised that the aspects of wellbeing that were so normal to me, that I was practicing regularly such as taking a walk in the forest, were actually contributing hugely to the wellbeing of my nation and were quite unique to our way of living. Helping others to discover this is at the very heart of LivNordic, which is what is so special about the brand.”
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