LivNordic, the spa brand founded by global spa consultancy Raison d’Etre, has announced a collaboration with Sauna From Finland.
LivNordic was created to encourage the Nordic art of wellness and it is hoped the partnership with Sauna From Finland will help spas and consumers discover the importance of authentic sauna practice and inspire a higher standard of sauna in the global industry.
The two companies will share their knowledge of the benefits of the Finnish sauna and offer spa customers worldwide an authentic Finnish Sauna experience.
The sauna is the backbone of the spa experience, but typically, users are not familiar with the truly Finnish way of using one, meaning they do not make the most of the health benefits. Sauna From Finland believes a lack of understanding and information alongside inauthentic spa experiences has led to the sauna being poorly adopted.
Raison d’Etre hopes that the collaboration will encourage a more traditional Finnish experiences to be taken on board by new and well-established spas.
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