Launching this March, wax:one is a new solution for therapists wishing to offer a fast, comfortable waxing service that still gives smooth results.
wax:one will be exclusively distributed by Sweet Squared. The system provides a premium quality, simple waxing solution, with a low melting and working temperature. It’s both unisex and suitable for sensitive skin.
The wax:one range comprises a hot wax, a strip wax, cleanser, a pre and post-wax oil and an ingrown hair treatment for retail. The product range is supported by accredited education including beginners, female and male advanced.
For existing customers, Sweet Squared will be running free, two-hour workshops in 15 locations across the country from March.
Samantha Sweet, MarComms Director and Co-Founder of Sweet Squared, says: “wax:one is unique – there’s nothing like it and that’s what excites us. We’re renowned for supporting our customers with innovative, best-in-show brands and wax:one will go above and beyond with exceptional quality and easily, achievable results.”
In other news this month, Sweet Squared has announced the acquisition of ICON Consultancy, a distributor and marketer of premium professional hair care brands including Kevin Murphy and Oribe.
“Sweet Squared and ICON are a great match,” says Sweet Squared’s Co-Founder and Managing Director, Samuel Sweet. “We will create awesome synergies by partnering up ICON’S proven track record in building premium hair brands with our team’s experience in beauty, education and customer experience. This has been such a long time coming and will greatly expand our connection with hair professionals, which is something we are very passionate about.”
Sweet Squared will be selling ICON brands direct in the UK. National Beauty Distribution will continue to sell Kevin Murphy in Irish market.
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