Following a worldwide launch at the beginning of this month, Pure Genetic Lifestyle is hoping to revolutionise the skincare industry with the first ever programme to provide 100% tailor-made products based on clients’ DNA.
It’s well known that there’s no single cause of ageing skin. Environmental influences such as UV radiation and a lack of nutrients both play important roles, but equally crucial is genetic make-up – some people just age faster, some slower and gene variants can lead to an acceleration of one or more factors of ageing. There are over 30 genetic variations that influence more than 80 different factors of ageing skin.
Pure Genetic Lifestyle analyses the status of these protective genes to identify personal genetic strengths and weaknesses. Based on this result, a personalised beauty programme is then generated, detailing substances that the skin requires at an exact dosage.
The genetic profile takes into account biological age, collagen breakdown and production, UV protection, skin hydration, oxidative stress, Inflammatory reactions, selenium requirements and the effect of Q10.
The company then recommends a personalised selection of Pure DNA Beauty products and supplements, as an ageing solution. The products are a tailor-made formula based on each clients’ unique genetic profile.
Mandy Smith, UK Marketing and Public Relations Manager at Pure Genetic Lifestyle, says: “Within the health and beauty sectors there is a clear message that the approach of ‘one size fits all’ is no longer suitable. The focus today is about personalisation, providing tailor-made products for individual’s needs, appropriate to their genetic makeup. For many years, the spa industry has provided unique experiences; places to relax, feel rejuvenated and experience the latest developments in beauty. Personalised beauty products cannot replace the brands currently used as part of any treatment portfolio but Pure Beauty DNA can bring added value to the business, which will benefit the client and the business, too.”
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