Image: David Harry Stewart, CEO & Founder AGEIST.
The Global Wellness Summit (GWS) has announced a key topic for its October conference will be the massive, overlooked opportunities in the 50 plus market.
The agenda will tackle questions like ‘what are the new opportunities across wellness markets in the future longevity economy?’ and ‘how is the new 50+ demographic radically different than generations before?’
Also up for discussion will be how wellness brands can get beyond their obsession with younger generations and digest the spending power and new ‘ageing is cool’ mindset of today’s older consumers.
Keynotes will include David Harry Stewart, the CEO and founder of AGEIST, an LA-based media agency devoted to reinventing how life after 50 is experienced and understood, and Dave McCaughan, chief strategy officer at Ai.Agency and founder of consultancy Bibliosexual, which is currently leading major initiatives into the ageing markets of Asia.
Stewart says: “I’m terrifically excited to speak at the Summit to help bring to life the modern over-50 consumer, who is so important to the wellness industry. This is the most discerning and moneyed consumer segment the world has ever known. One of their top priorities will be longevity, health and wellness as seen through the lens of a highly educated, self-empowered consumer, rather than as a patient. This tribe is global, they’re mobile, and their numbers and power are rapidly growing. For companies that understand them, they are the biggest business opportunity of our time.”
McCaughan says: “Forget ‘ageing’ and think ‘New Life Building.’ In a world where more and more of us can expect to live to be 80, 90, even 100+ years old, there is a whole lot of living to be had.”
With a 2019 theme of Shaping the Business of Wellness, the Summit will explore the most important investment and business trends across all global wellness markets.
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