BBC StoryWorks, the commercial creative arm of BBC Global News, in collaboration with Global Wellness Institute (GWI), is to produce a first-of-its-kind film series about the world of wellness. The collaboration was announced on 1st December at the 2021 Global Wellness Summit in Boston, with the series to be produced ahead of the 2022 Summit in Tel Aviv, Israel.
This announcement comes at a time when the Global Wellness Economy is reportedly valued at $4.4 trillion and according to GWI is forecast to grow to $7 trillion by 2025, according to the latest and most detailed report on the topic by GWI. Yet despite this impressive data, wellness is still often misunderstood, both as a term and as a sector.
The series aims to cut through the noise, reaffirming the value of evidence-based wellness and introducing a global audience to some of the most important existing and emerging solutions across the industry.
Simon Shelley, Vice President Programme Partnerships at BBC StoryWorks, said “BBC StoryWorks is thrilled to be exploring the true meaning of wellness through human-centric stories of those seeking holistic health for both themselves and the wider society. We hope to bring a new comprehension of wellness to our global audiences, and start a deeper conversation about integrated, personalized health. We are especially glad to be working alongside the Global Wellness Institute on this project and will benefit greatly from their expertise.”
The Global Wellness Institute (GWI), a non-profit, is considered the leading global research and educational resource for the global wellness industry and is known for introducing major industry initiatives and regional events that bring together leaders to chart the future.
www.globalweenessinstitute.org
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