Leading towelling specialist creates bespoke flip flop to mark 15 years of trading.
BC Softwear has been providing bathrobes and towels to the hotel and spa market since 2002. In celebration, the company created a bespoke pair of flip-flops to mark the occasion, as a fun giveaway gift for customers.
The flip-flops can be designed to any bespoke colour and printed with a company logo. The minimum run is 2000 pairs and the trade price is £1.30, making them a potential new revenue stream for many spas and hotels.
The company is also celebrating having established a new market in France. In 2014 BC Softwear officially set up BC Softwear.FR and partnered with a French agent, Madame Corinne Fejoz. As of April 2017, the French arm of BC Softwear now has more than 100 customers.
‘The competition in France is strong and we’ve had to demonstrate our products offer value, quality and longevity in a market that is used to French only suppliers,’ says managing director Barbara Cooke. ‘With huge commitment along with great sales and marketing support from the UK division, BC Softwear France is now firmly established and has proven its right to a slice of this market.’
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