Image courtesy of Temple Spa
Natural ingredients, personalised beauty, brands with a story and digital technology are top 2018 spa trends, according to Mintel.
A rising environmental awareness means consumers are honing in on natural products that use sustainable ingredients and are allergen-free, safe and pure. As part of this focus, the market researcher predicted consumers will also become increasingly interested in products with locally-sourced ingredients.
Mintel forecast that in the coming year, consumers will continue demanding tailor-made products for their specific needs. The trends forecast concluded that moving forward, it will no longer be enough for a company to have quality products. Brands must also have a personality, social responsibility and an ethos that aligns with their customers’ values.
In a statement, Mintel said: “Perceptions of beauty based on age, gender, skin, hair and body type are changing as today’s consumers take control of how beauty is defined. In 2018 and beyond, consumers will demand that their individual needs are answered with customisable beauty.
“The onus is on brands to impress consumers with a human-like personality that’s relatable, personable and sincere.”
Vivienne Rudd, director of global innovation and insight, beauty and personal care at Mintel, says: “Mintel predicts that the beauty and personal care market will experience a fundamental shift during 2018. Personalisation is set to reach new heights as brands strive to embrace total inclusivity. When it comes to ethics, it will be imperative for brands to have a personality that is genuine and a viewpoint that clearly communicates their positioning.”
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