After more than 40 years in the industry, Decléor has opened its first beauty salon
Located in London’s Notting Hill, on the upmarket Westbourne Grove, the 1,200sq ft spa has three treatment rooms.
The Decléor spa will be the brand’s flagship site, and is destined to become the place where professional treatments are trialled and tweaked before being rolled out to salons and spas.
Its opening forms part of the company’s reawakening, which began last year with the relaunch of the brand, focusing on its heritage of aromatherapy and essential oils.
Sarah Power, Decléor’s general manager, says: ‘We’ve been growing at a really strong pace, so we thought this would be the best immersive experience we could give our customers. Having a flagship is a perfect iteration of what good looks likes for our brand.
‘The flagship will be where we focus on widening our menu and creating treatments and products that are financially viable for us and our customers.’
The boutique is split across two floors, with the upstairs housing a large retail space. There will also be express treatment chairs where busy customers can experience a pick-me-up in the form of three new 15-minute Face Shot treatments – the Brow and Eye Lift, Cheek and Jaw Contour, and Jaw and Neck Sculpt.
The boutique also offers a Recharge Hub on the first floor, where customers can have 30-minute Mini Skin Miracle treatments. Lastly there are two ground-floor treatment rooms akin to the more traditional, serene spa environment.
‘If the boutique is successful, then we will look to roll out more, but that’s all to be confirmed,’ says Power.
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