According to The NPD Group, sales of anti-pollution prestige skincare grew by 30% in the six months to June 2017
The NPD Group, a global information company, stated the emerging market for these products was valued at £3.1 million. Within the category, anti-pollution face masks and moisturisers were the star performers.
Sales of anti-pollution face masks reported the strongest growth, increasing 112% in the six months, while anti-pollution moisturiser reported 62% growth in the same period. Cleansers and eye creams, designed specifically to tackle the issues relating to pollution, also reported double digit growth.
June Jensen, director at NPD UK Beauty, says: ‘The trend for anti-pollution skincare emerged a couple of years ago and it has made a significant impact in the prestige beauty market. At first, just a few brands launched targeted anti-pollution products, but now, as the market develops, we are seeing more brands introducing specific products.’
Skin protecting make-up products have also reported an increase. Foundations formulated with an SPF have increased sales by 11% – those with SPF 50 have increased by 350%.
Jensen says: ‘We have witnessed the emergence of a niche skincare segment that has proved hugely popular. Brands like Murad in particular have created innovative products to protect the skin from pollution and blue light, which is omitted from digital devices. We expect to see more products like these in the future as people aim to protect their skin from the harmful damage of pollution and city life.’
More widely, products which support a healthy skin regime have also reported a sales hike rise – face masks and cleansers in particular. Face cleansers grew 7% to £1.6 million and skincare face masks (not specific to pollution) grew 42% to £2.2 million. Clay and mud face masks grew by a phenomenal 102%.
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