The Gharieni Group has expanded its brand portfolio by incorporating Metawell, a brand that solely focuses on communicating and providing its mind/body wellness technologies worldwide.
Metawell emerged from the need to offer a novel hybrid of products and services in the Mind/Body or Touchless wellness sector, resonating with the group's inherent message of innovation. It showcases a range of experience beds, loungers, and equipment that seamlessly blend traditional modalities like sound, vibration, light, and water with cutting-edge technology, ensuring a modern and effective wellness experience for the 21st century.
Metawell represents the final phase in a re-structuring that the Gharieni Group has been undergoing to implement a new market segmentation strategy – one that aligns with the developing needs of the Wellness consumer, and provider.
Sammy Gharieni, group founder and CEO, said: “After more than 30 years of pioneering in the industry, I’m so excited to announce this new direction for our company.
“We’ve seen the need to lead in this sector given that there is still much confusion, lack of clarity and gaps in knowledge on how to best create value for consumers and business owners using mind/body wellness technologies.
“We see a tremendous opportunity to deepen our thought leadership in this sector and create new possibilities for industry collaborations. Metawell has been conceived to bring a platform to this area and we look forward to engaging with other innovative brands where we can create a lot of added value by working together.”
Following the restructuring, Gharieni Group serves as the umbrella organisation for its three brands (Metawell, Gharieni & Bentlon), but each brand will maintain its own website, linked to the group’s main platform, while all operational aspects will remain unchanged.
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