Image: (Left) Joanna Roche, (Right) Bonnie Baker, President GSN
The Green Spa Network (GSN) has launched a sustainability research programme, which has been designed to collect information from GSN members about their environmental efforts.
The first surveys went out in January of this year, and since then, monthly surveys have been collected.
Bonnie Baker, board president, says: ‘We’re thrilled to be bringing of-the-moment data on green or related topics to GSN members and the wellness community.’
The surveys have given GSN insight into where its members are and how best to direct them on their sustainability journey and increase their ability to become a socially and environmental responsible leaders in the wellness industry.
Findings include:
• 40% of members say lack of money is the biggest issue to being green
• 84% of members say consumers are choosing brands because they are green
• 57% of members say time is the biggest challenge to being green.
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