Image: Left: Saeko Uchino/The trainer and Chief Therapist. Center: Yui Kajiwara/Therapist and Sales. Right: Yukiko Kato/MG
ishga, organic luxury seaweed skincare based in the Hebrides, Scotland has appointed a distributor for Japan. Beyond All Co Ltd first introduced ishga to the professional spa and salon market at Beauty World Japan West and received very positive feedback to the brand concept and product line.
The key focus for the brand is to develop strategic partnerships with premium spas and hotels interested in organic, sustainable and environmentally friendly products and treatments. Beyond All Co Ltd is focusing its approach on premium locations, promarily in Tokyo and will then look across the country for additional strategic partners. There are also plans to launch a pop-up shop at a large department store for a limited time in the near future.
Yukiko Kato, Director, Beyond All Co., Ltd. says: “When we tried ishga products for the first time our intuition was to say yes! Japan is an island country surrounded by the sea and the recognition that marine products are good for health is pervading at the DNA level. My grandfather always said to me that you should eat seaweed to keep beautiful shiny hair. In fact, there are many hair and skincare products that use seaweed extract; this is why I thought ishga would be suitable for the Japanese market.”
Leon Trayling, Director and Co-Founder of ishga says: “We are very proud to be working with Yukiko and the team at Beyond all Co. Ltd. It’s an important milestone for ishga as we expand our international presence. Given that seaweed is such an integral part of the Japanese diet, it seems natural for ishga to be launching in Japan.”
ishga is currently distributed in Australia, North America, Germany, and The United Arab Emirates as well as the UK. The brand is due to launch in Poland and India in mid-2022 and the team is currently in talks with distributors in North Africa.
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