JW Marriott appoints celebrity trainer as Wellness Ambassador

Health and wellness leader, Nora Tobin will be the brand’s new wellness ambassador.

Stemming from JW Marriott Hotels & Resorts’ commitment to wellbeing, the brand has announced Nora Tobin as its new wellness ambassador. The collaboration introduces new ways for guests to exercise both their body and mind.

Tobin is a celebrity trainer and lifestyle coach, as well as a certified Performance Enhancement Specialist and Nutrition Specialist. She has created wellness programs and hosted numerous events for premium brands and Fortune 500 companies, and is co-creator of the nutrition line Busy Bar.

Mitzi Gaskins, vice president global brand manager, JW Marriott Hotels & Resorts, says: “We are excited to welcome Nora Tobin as our wellness ambassador, arming our guests with a variety of ways to live well while traveling. Our guests are passionate about wellness, seeking balance and new, innovative approaches that incorporate well-being into their daily routine.”

Together, Marriott and Tobin have designed a series of guest experiences rolling out throughout 2018. These include guided fitness videos, one-on-one consultations, personalised sessions and immersive retreats.