ishga recently held its fourth annual conference at the Kimpton Blythswood Hotel, Glasgow to celebrate 10 years of ishga. The ishga Conference 2023 brought together the brand’s leading spa partners for a one-day event of networking, new product launches and education.
Following a welcome and business update from Co-Founder and Director, Leon Trayling, Spa Consultant, Jacqueline Ross presented an engaging talk on retail with some simple and effective takeaways for the audience to implement in their spa.
Head of Marketing, Cara Hosie reported on the marketing strategy for the past year with key highlights and offered a first look at NPD for 2023. Mark Smith Media presented an overview of the brand’s success in the consumer press revealing a series of awards and accolades for ishga products received in the past year which included: Marie Claire Skincare Awards and Top Sante Skin and Body Care Awards.
Malcolm Macrae, Co-Founder and Director of ishga and Sophia Mackay, Research & Development Project Manager offered a unique insight into the research and development work taking place behind the scenes at ishga’s HQ. This work is examining the many benefits of seaweed in skincare and is also looking at a range of additional protective benefits that seaweed extracts can offer when delivered in organic skincare products.
Martin Macleod, Co-Founder and Director of ishga focused on sustainability around seaweed and the brand’s harvesting methods on the local shores of the Hebrides. Sarah Camilleri, Founding Editor at European Spa spoke about ‘Shifts, not Trends’ highlighting the latest developments in the world of wellness. Craig Rose (Doctor Seaweed) shared his insights on seaweed for nutrition (being the only plant-based source of iodine), and Kerri Major finished the day with a presentation on wellbeing and self-care.
The event was declared a success by all attendees who received a goody bag with the latest new launches.
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