KLAFS, the world leader in the sauna market, has once again been recognised as a “Brand of the Century” in the renowned illustrated book of the ZEIT publishing group “German Standards – Brands of the Century 2022”, which presents almost 200 outstanding brands.
Following the awards in 2016 and 2019, KLAFS lines up in 2022 alongside other successful companies in the famous brand book as a strong leading brand for this third time.
“We’re delighted to be one of the Brands of the Century.” summarises Gernot Mang, managing director of KLAFS. “This is a great success for the whole KLAFS team! Numerous 'brands for life' can be found in the illustrated book and we are so proud of this award. Because not only is KLAFS a brand for life, but a sauna from KLAFS is also a decision for life.”
Because well-being, regeneration and a sense of security are so highly prized at times like these, the company believes this award demonstrates enduring brand leadership.
KLAFS develops its products not only according to the highest quality, longevity, and aesthetics, but always in line with people’s needs, demands and living realities. That is how the name KLAFS has not only become a globally appreciated brand but is synonymous with a contemporary and health-orientated lifestyle, and inseparably associated with saunas.
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