Clare Anderson, founder of Shared Beauty Secrets, the UK distributor of Lava Shells, the world’s first self-heated massage tool, has launched a £10,000 Kickstarter campaign to advance development of a revolutionary new product brand – Sensory Sleep - to aid sleep and wellbeing. Purchases made before 30th September will be the only chance to purchase pre-Christmas, before the official 2024 launch.
With 30 years of experience in the spa and wellness industry, Clare has developed an exciting industry first, patent pending product. An innovative reusable vegan silk eye mask with pockets for the optional addition of self-heating inserts.
This is an adaptation of the eco-steam self-heating technology in Clare’s multi-award winning single-use eye mask range under the Sensory Retreats brand, used as an upgrade to enhance client treatments by therapists throughout the professional spa and salon industry. This range is also offered as a popular homecare product in retail shops, gift boxes as well as hotel turn down gifts.
Winner of a Great British Entrepreneur award in 2022, Clare’s latest innovation, Sensory Sleep is a more sustainable reusable eye mask, the benefits of which are combined with total light reduction to induce sleep and alleviate stress and eye strain. In addition to the self-heating inserts, Phase 2 and 3 developments will include cooling technology and weighted, aromatherapy scented wheat inserts in a one-of-a-kind multi-use eye mask.
The Sensory Sleep Eye Mask is the perfect product for spas to promote after all treatments and makes a beautiful gift.
Industry professionals who are interested in being amongst the first to receive the new Sensory Sleep Eye Mask and becoming an early adopter in this new sleep technology, can support the campaign by pledging as little as £35 for the early adopter package. This is better than trade price and represents up to 58% discount of the RRP.
The package includes a luxurious vegan silk eye mask, vegan silk travel bag and 10 pairs of single use self-heating sachets presented in a beautiful Sensory Sleep box. Each box also includes a QR code to download the relaxing sound of ‘Lie Down & Listen’, an exclusive sleep track composed for Sensory Sleep by acclaimed pianist, Christina McMaster.
A range of supporter packages suitable for salons and spas who wish to retail the product are also available to be delivered in time for Christmas 2023. These are available with better than trade prices exclusively via Kickstarter until the end of September only.
Announcing the campaign, Clare Anderson says “I have always held innovation and quality in high regard, and always listen closely to customer feedback, building relationships with them that enable us to understand their priorities and needs—especially when it comes to their sleep routines and general wellbeing. After listening to the feedback from my other businesses: Shared Beauty Secrets and Sensory Retreats, I saw a gap in the market for a totally new product and the ideas for Sensory Sleep were born.
It was clear that there was a demand for a sustainable, reusable solution with the luxurious touch and feel of silk but that could still be combined with the benefits of heat therapy that we know so many of our consumers and professional accounts love using.
“The Kickstarter campaign will enable us to accelerate our 2024 launch and planned product development to build a comprehensive range of luxurious home and spa-use products, resources and support to help everyone achieve a wonderful night’s sleep.”
With comfortable, fully adjustable straps that fit all head sizes, the Sensory Sleep Eye Mask is the ultimate sleep companion, providing unparalleled comfort and wellbeing benefits, the essential addition to in spa retail and within the home.
Support the Kickstarter campaign and be the first to get your hand on the Sensory Sleep Eye Mask before the 2024 launch here: http://kck.st/45PYTrZ
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