Image: Wendy Carter, MD, Gifted To You
Spa gift voucher provider, Lavish, has been acquired by a b2b provider of gifts and experiences, Gifted To You.
Founded in 2008, Lavish offers consumers an easy way to gift spa and beauty vouchers while creating opportunities for spas to win new clients. The acquisition will see the gift voucher brand expand into the corporate market, with a particular focus on the incentive and reward space.
Under the new ownership, the spas and experiences offered through the Lavish gift voucher will be promoted to the business community in the UK, Ireland and ultimately into Europe.
Wendy Carter, managing director of Gifted To You, says: “Whatever the gifting need, experiences such as spa days and pampering sessions continue to grow in popularity. However, busy managers don’t always have the time to purchase experiences for each individual and a gift voucher on its own is not always the right gift. Our acquisition of Lavish will allow us to work with our spa and salon partners to offer spa experiences, combined with unique physical gifts, to make us the ultimate ‘all in one’ gifting solution for businesses.”
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