Matrix Fitness has become the exclusive UK distributor for American indoor cycling specialists Stages Cycling LLC.
The agreement will see the two companies working in close partnership to increase the Stages UK market share and support network, as well as working together to further boost the popularity of indoor cycling.
MD of Matrix Fitness UK, Jon Johnston, said: “We’ve witnessed the dramatic growth in cycling and the outdoor bike Power Meter market, which Stages have driven significantly with highly accurate and innovative technology. Now that the same technology is available and proven indoors on an ergonomically excellent bike, it is logical for us to partner with Stages.”
Elena Lapetra, Commercial Director of Stages Cycling UK, added: “Matrix UK has a real pedigree when it comes to cycling. Their understanding and passion for the sport is in keeping with Stages’ own heritage and brand authenticity. The network Matrix has in the UK fitness market as well as across professional, competitive cycling knits perfectly with our values.”
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