Baby accessories specialist MuslinZ has entered the beauty market with a new Reusable Spa Range of wipes and cloths.
After noticing many gym members were using the muslin squares, most commonly used for babies, as a green alternative to a face wipe during their workouts, the brand discovered a gap in the market. Further investigation revealed a demand for reusable muslin squares from many high-end spas, too.
Wet wipes are responsible for 93 per cent of blockages in UK sewers according to Water UK and the Government has implemented a long-term plan to eliminate plastic waste and ‘single use products like wet wipes’, which contain non-biodegradable plastic.
MuslinZ, which has been producing muslin products for the baby and child market for more than a decade, has introduced a new 30 x 30 cm muslin face wipe aimed specifically at the beauty industry to be used as a hand and face wipe or make-up remover. The range also includes a wash cloth which is double thickness.
CEO Caroline Taylor says: “There is a growing market for an alternative to disposable face wipes in the UK. Over the last few years, MuslinZ has been receiving orders from some of our elite stockists, who sell both baby and beauty products, and for our baby muslins to be used in gyms and spas. The feedback we received was that members really liked the fabric on their faces and the fact it could be used as a daily wipe. We decided it was time to introduce a product that was aimed specifically for the beauty market.’
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