The wellness industry is evolving fast - With new trends and innovation appearing at speed, it can often be hard for spa’s and therapists to keep pace and know where to focus effort or investment to boost revenue. That’s why Global Wellness Music Provider Myndstream in partnership with Universal Companies, the United States’ largest professional spa and salon supplier, is kicking off the new year with a new content series “Mastermynds” to unpack the hottest trends. Each episode will be hosted by an industry thought leader who can help spas differentiate from the competition and expand their client offering.
The first episode to be launched on 9th January is from Freddie Moross, founder of Myndstream. In this episode, Freddie breaks down one of the trends guaranteed to fuel the spa industry in 2024: The multi-sensory experience. Freddie gives insights into the science behind the physiological effects felt during multi-sensory treatments, and shares practical advice on how to incorporate these elements into any wellness setting. This episode demonstrates the power of music, and shows how Myndstream’ s music streaming service, The Stream, can help therapists personalise treatments to the environment or the client goal, not only enhancing treatments but elevating the entire wellness space.
Expressing his enthusiasm for the collaboration, Freddie Moross comments, “Partnering with Universal Companies, such an influential leader in the wellness industry, gives us a great opportunity to bring the power of music to as many spas as possible. Our goal is to share our research, knowledge and understanding of wellness music to improve the health and wellbeing of spa goers around the world, whilst also helping our spa partners boost their bottom line. We’re excited to share the wealth of experience and knowledge from our other Mastermynd’s in the episodes to come”.
John Cowan, Sr.Director of Brand Development at Universal Companies comments, “In today’s fast-paced wellness market, staying ahead of the curve is key. That’s why we’re excited to develop ‘Mastermynds’ with Myndstream. This series isn’t just about keeping pace with trends; it’s about helping spa operators get ahead of them with cutting-edge insights and practical solutions that can help them grow their businesses.”
The series will be accessible on the Myndstream website, the Universal Companies Educational Resources Feature, and to subscribers of the newsletter.
https://myndstream.com/mastermynds/
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