Spa industry expert Tracey Smith has launched Ashmira Botanica, a new waxing system.
ASHMIRA means ‘heaven’s flower’ and the wax is full of natural oils, butters, plants and flowers each chosen for their exceptional moisturising, anti-oxidant and anti-inflammatory properties to help repair, protect and nourish the skin during and after hair removal. Every product in the range is composed with a base of argan oil, hazel seed oil and capuaçu butter (related to cacao).
Ashmira Botanica comes in two varieties, one strip and one strip-free, and also offers a full range of professional and retail pre and post wax products. The strip-free wax dries instantly giving quicker, more cost-effective treatments. The after wax lotion, if used regularly, also helps slow re-growth and makes hair grow back finer.
“I had been in the beauty industry for 30 years when I created Ashmira Botancia, says Tracey Smith, who previously established two beauty wholesale companies based in the South West of England. “I wanted to develop a waxing brand that was indulgent and really looked after the skin, so I worked with a team of scientists to create a range which prevents and cures the problems so often associated with waxing such as ingrown hairs, spots and dry skin.
“Most waxing brands are purely salon-based, but Ashmira Botanica’s after-care products can be taken home and used to help the treatment last as long as possible. Having trained as a therapist I knew our waxes needed to be fast setting and take out every hair, causing as little trauma to the skin as possible. We also added a little natural glitter to the final products to give them some sparkle and add to the indulgence of the range.”
.gif)
