Derma-cosmeceutical brand, Nimue Skin Technology, has launched a 12-Week Challenge. The consumer-facing campaign aims to give clients the confidence to go make-up free.
Inspired by the #nomakeup trend, the Nimue challenge is designed to help customers achieve the skin they’ve always desired and ultimately, ditch their foundation. Demonstrating how the brand’s scientifically-formulated products can transform skin health and appearance, those taking on the challenge receive a tailored product kit, which contains seven of Nimue’s home care products plus TDS™ Serum (trans-dermal solutions) and vouchers for four professional treatments.
Victoria Sargeson, Nimue brand manager for Sweet Squared, says: “After 12 weeks on the Nimue Challenge skin will speak for itself. Completing the challenge as directed by a Nimue therapist should give clients a new-found confidence in their complexion, as flawless skin should be all the makeup they need.”
Participating salons can expect to see an incremental growth in Nimue clients as the campaign is designed specifically to both attract and convert new customers to the brand.
Earlier this summer, the brand also launched Sun-C SPF50, a pioneering product offering protection against the full electromagnetic light spectrum.
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