Renowned celebrity nail artist Tom Bachik has agreed an ambassador partnership with OPI
Bachik, aka ‘The Mani-curist’, is sought-after by both the fashion elite and A-list celebrities thanks to his visually inventive nail art designs.
As OPI’s new Global Nail Ambassador, he will work with the brand’s Education, Product Development, Digital, Social and Influencer Marketing teams to create fashion-forward nails, participate in product development and assist with education.
A former graphic artist and skateboarder, Bachik has worked with the likes of Jennifer Lopez, Kim Kardashian, Victoria Beckham and Gwyneth Paltrow as well as top publications including Vogue, Vanity Fair, Elle and InStyle. With more than 20 years of experience, he has helped develop some of the most notable product innovations and application techniques in the industry.
OPI Co-Founder and Brand Ambassador, Suzi Weiss-Fischmann, says: ‘We’re incredibly excited to have Tom joining OPI. He clearly loves colour and uses it in creative, fashionable and impactful ways that make his creations stand out.’
Bachik says: ‘This collaboration allows me to work with some of the best formulations and tools, as well as one of the best teams in the industry, allowing my creativity and technical skills to thrive. Together with OPI, I will focus on building brand awareness, educating nail technicians, and inspiring the industry as a whole.’
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