Pai Skincare has become the first brand to offer its customers a 90-day returns policy.
Pai’s founder Sarah Brown, who launched the range in 2007 after her skin became hyper-sensitive and acne-prone, says: ‘Most Pai customers have experienced a tough journey ahead of finding our brand. I wasted huge sums of money on products my skin didn’t tolerate and that I couldn’t return. So, it is absolutely critical to me that the Pai brand doesn’t have financially punitive returns policies.’
The new 90-day policy means that customers can return any full-size product, whether it’s a moisturiser that causes blemishes or a foam that causes itchiness, free of charge. The policy is designed to allow customers to take back control of their skin and try the products completely risk-free.
Pai Skincare’s research revealed that half of the female population in the UK have wasted money on products they’ve reacted to, and so can’t use. Of those, only 16% have been able to return those unwanted products. More than three questers (78%) of women say their ‘can’t use’ pile contains at least five products, worth up to £20 each, which equates to a staggering £1.7bn of wasted consumer spend.
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