Image: Raison d’Etre’s Amara Spa in Cyprus
Leading spa and wellness consultancy Raison d’Etre has announced a new ‘Design Thinking’ strategy process to further strengthen the Spa Consultancy and Think Tank’s services and reputation as a pioneer for new ideas and innovations within the industry.
Design Thinking is a creative problem-solving process with a human-centred approach at its core that is particularly effective at finding solutions to ill-defined problems. By following the three essential principles of inspiration, ideation and implementation, the process helps businesses to be more imaginative and flexible in their responses to changing trends and consumer values.
Raison d’Etre’s new ‘Design Thinking’ strategy aims to help clients develop a deeper understanding of their target audience’s needs for future wellness design projects from the outset, in order to develop the most suitable products, services and internal processes. The spa consultancy will also seek to find the most forward-thinking solutions to potential problems through brainstorming sessions, ongoing experimentation and a hands-on approach to piloting new concepts and ideas.
The global spa & wellness consultancy plans to make a significant impact with its latest strategy and demonstrate that what is desirable from a human point of view can be effectively combined with what is technologically feasible and economically viable.
Anna-Cari Gund, Managing Director at Raison d’Etre says, “When Raison d’Etre began more than 20 years ago, the wellness industry was still very much in its infancy and had much to learn about our consumers’ needs and behaviours. We’ve come a long way since then and the key to our longevity has been our ability to stay at the forefront of the latest developments within our industry by constantly re-evaluating best ways of practice. We’ve been careful to make sure that our company’s culture fosters and champions creative thinking, and we’re really excited to see where this latest strategy will take us.”
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