7th Mar 2022

S2 launch International Women's Day campaign

S2 launch International Women's Day campaign

This is our industry and we are the women that make it.

According to the distributor of beauty brands Sweet Sqaured, there are approximately 280,000 people currently working in the hair and beauty industry in the UK and 88% of these individuals are women. That’s nearly twice as many women on average than any other sector and the team at S2, think that needs to be celebrated!

From salon owners to beauty journalists, to session techs and activists, the beauty industry is filled with talented women from all sectors and Sweet Squared are shining a light on these fabulous individuals this International Women’s Day!


S2 encourage you to immerse yourself in industry stories from British Beauty Council CEO Millie Kendall and hear the adventures of Beauty Journalists Lucy Partington and Laura Capon. Enjoy tales from KEVIN MURPHY Educator Leonie Tobierre’s time behind the chair and get inspired with top nail salon London Grace’s Director, Lauren Williams.


Women are awesome, as is our industry! The fact that our industry is 88% female driven is something to be celebrated, and this International Women’s Day that’s just what we’re doing. At S2, we’re proud to support so many amazing, savvy women on their journey and seeing them shine is one of the best feelings in the world.” says Samantha Sweet, Co-Founder, Sweet Squared.


S2 encourage salon and spa professionals to stay tuned across their online platforms for a captivating and compelling film that takes International Women’s Day to the next level.

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