Natural Spa Factory has launched a 2019 marketing calendar, which provides therapies, themes, products and imagery in line with key spa and treatment trend forecasts for 2019.
In line with the brand’s belief that spa treatments and experiences should evolve with the seasons, the four seasonal pillars, working from Winter 2019 through to Autumn 2019, include elements, nature hack, escape and soil to skin. Key therapies will provide ingredients that are craved by skin at different times of the year and will reflect seasonal availability of produce.
Treatment collections are all anchored by the brand’s core values: Free From (no nasties), vegan friendly, cruelty free, gender neutral and eco-friendly.
Jeremy Smith, co-founder of Natural Spa Factory, says: ‘Spa treatments can get stagnant if we’re not pushing to evolve. If the seasons are changing around us, and there are incredible seasonal things flowing through the rest of your business, why not the spa?
“The kitchen and dining menus will evolve with fresh local produce. Floral or botanical arrangements can be grown locally and will always mirror the seasons. Flow this in to the spa. If incredible, local beetroot is on the dining table, it absolutely deserves to be on the treatment menu at the right time of year. When hedgerows in the spa gardens are weighty with wild sloes, there should be a place for a Sloe Gin Experience in the spa.”
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