Post-summer online searches on Pinterest are showing a trend towards beauty, positivity and self-care.
According to the ideas social media data collection, Pinterest pinners look for new ways to start fresh beauty and self-care routines at the beginning of the year in January, but also in September, to help maintain a summer-positive mindset.
Morning routine videos are up 161% and include yoga and skincare routines.
Adopting a new fitness regime (up 36%) and taking care of their bodies (up 36%) are also important trends as autumn and winter months approach. A specific trend for ‘drinks for clear skin’ is up by 140%.
“Over the years, we’ve seen the end of summer become a distinct and significant moment on Pinterest when people want to make personal changes to refresh their routines, set goals, get organised and most importantly, stay positive,” says Enid Hwang, Culture and Community Manager at Pinterest. “We call this mindset ‘back to life’ and find that people have a specific intent around what they’re thinking and feeling as they use Pinterest.”
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