Shared Beauty Secrets, the provider of world-class spa treatments, announces a new partnership with Soho House, the group of private members’ clubs. From December 2021, Shared Beauty Secrets’ Lava Shells will be incorporated into the Soho House bespoke signature massage available at its Cowshed Spas and new Soho Health Clubs, enabling all Soho House guests to benefit from this deeply relaxing holistic massage experience.
Launching first in Soho House, Rome, home to the brand’s first physical Soho Health Club, Lava Shells will then be rolled out in December to London, followed by the rest of the group globally in 2022.
The Lava Shells training with Soho House is spearheaded by Shared Beauty Secrets’ International Trainer, Vanessa Franklin. Vanessa says “It has been a joy training the Soho House Health Club team who have such a beautiful approach to their guests’ wellbeing. I’ve taught the team how to use Lava Shells as an extension of their hands, enabling them to use the warm shells freestyle to suit each guest’s individual needs.”
Confirming the integration of Lava Shells into its signature massage, Reena Hammer, Soho Health Club Group Director says “Everything we do at Soho House is driven by our members and making their membership better. We are excited to introduce the Lava Shells tools to our members in our Health Clubs and Cowshed spas in the signature massages to give an enhanced massage experience.”
Soho House is the latest partner to join Shared Beauty Secrets. Lava Shells is now available through thousands of UK spas including: Urban Retreat, Carbis Bay, Calcot Manor, Center Parcs, Third Space, The Newt, Champneys amongst others.
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