Image: Spabreaks.com partner Barnsley House
Industry leading bookings agency, Spabreaks.com experienced it’s busiest trading month to date this January, with Blue Monday proving to be the company’s biggest trading day ever as consumers looked for ways to beat their January blues.
Partnering with venues across the UK, Spabreaks.com saw the highest number of bookings during one month since their launch 12 years ago, kick starting the new year and a new decade with a bang. Blue Monday - often referred to as the most depressing day of the year following a post-Christmas and New Year slump, delivered the company the most sales in one day to date with more than 2,000 customers across 700 bookings.
Spabreaks.com founder Abi Selby comments; “It’s hugely encouraging for the industry to see such a great uptake in sales as it shows people are finally realising that visiting spas, and taking some time out from everyday life benefits our health and wellbeing, and can be the key to making us all feel better”.
The growing appetite for wellness breaks is in line with an industry increase in spa holidays - which a recent ABTA survey of over 4,000 participants revealed have rocketed by 20% over the past three years.
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