UK Distributor Sweet Squared has announced a partnership with leading US gel manufacturer Light Elegance.
Light Elegance is a family-run business, headed up by Jim and Lezlie McConnell along with their daughter Lexi and son-in-law, Joseph. The McConnell’s created the brand 20 years ago and have become a global leader, known for easy to apply, odourless gel coatings that have strength, flexibility, coverage and staying-power.
Samatha Sweet, co-founder of Sweet Squared says: “Sweet Squared stand behind every brand we sell; results must be exceptional for us to consider representing it in our portfolio. We’re excited and proud to ‘open our hearts’ to the Light Elegance family. LE brings products to the table we are currently missing from our portfolio, with over 250 gels including fabulous hard Colour Gels, Glitter Gels and the oh-so-popular Buttercreams, this is what our customers have been asking us for and we live to Serve the Pro.”
Sweet Squared will be sharing more news on the Light Elegance range and upcoming education courses over the coming weeks.
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