New research has revealed that salons and spas without an online or app-based booking offer may be losing out on up to 46% of business.
The research, by Phorest Salon Software, analysed hourly booking trends across 5,000 salons and spas. It concluded that 28% of out-of-hours bookings happen in the evening while 18% take place in the morning, before doors open. Only a little more than half (54%) of appointments are booked during opening hours.
Of 1,000 spa and salon customers interviewed, 32% stated online booking capability was important to them. A treatment menu with accurate pricing came in at 40%.
Phorest chief executive Ronan Perceval says: ‘This is really important information for salon and spa owners, particularly those whose customers are in the younger demographic – Gen Z (those aged 18 to 24) was the group most likely to want out-of-hours booking options, followed by millennials (25 to 34).
‘Research shows millennials are earning more than ever before, and enjoy spending their cash online, so if you’re looking to attract these demographics, it’s vital to get online booking.’
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