When creating a spa or salon treatment menu, how many choices should there be? Research carried out by Tribe517 and supported by a study in the journal, Natural Human Behaviour, reveals that the optimal number of alternatives for effective decision making is somewhere between 8 and 15.
Claire Caddick, founder of Tribe517, the UK’s natural and sustainable artisan treatment brand says “Spa and salon treatment menus have been getting smaller but it’s important that we still give clients choice. According to human behaviour experts, giving someone sufficient choice results in them feeling more confident and satisfied. People only become indecisive when there are too few or too many choices.”
Tribe517’s research into treatment menus also shows that regularly updating the menu to keep it fresh is also important for returning clients as according to psychologists, new experiences have been shown to benefit our wellbeing and happiness.
Quirky and on trend treatment names which stand out as being different and offering an element of surprise tend to sell best with those incorporating mindful touches or working on the client’s cognitive wellness, becoming increasingly popular. Tribe517 also revealed that taking the therapist’s wellbeing into account when bringing on a new treatment has become essential for both the satisfaction of the client and for retaining staff.
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