Image: Team Vinoble (L-R) Dr. Yasser Moshref, CEO Premedion, Luise Köfer, founder and CEO VINOBLE Cosmetics, Mehmet Er, Vice President Global Sales Manager VINOBLE Cosmetics, Tolga Er, Global Business Development Manager VINOBLE Cosmetics.
Austrian-based Vinoble Cosmetics, which produces 100 per cent vegan cosmetics and spa products, has added three new countries to its international portfolio.
The company’s fully natural products – which are created without animal testing and carefully hand-made in a factory near Graz, along one of the world’s most fertile wine routes – will now be sold in Macao, Hong Kong and Turkey. Further destinations in the pipeline include Egypt, Belgium, the UK, Qatar, Korea, the Netherlands and Taiwan. “There is also a great deal of interest in our products in China,” says Mehmet Er, Vice President Global Sales Manager at Vinoble.
Managed by father son duo Mehmet and Tolga Er, the brand will officially relaunch in June 2018 following a comprehensive rebranding initiative, part of the company’s drive for internationalisation. This includes a new packaging concept, which only uses sustainable materials and no outer boxes. There will also be some changes to the spa range, with the launch of a new spa concept geared more toward meeting the needs of spa guests, set to be launched this autumn.
“In order to internationalise our brand, we have repositioned ourselves completely. This will keep us way ahead of market developments and trends,” says Luise Köfer, founder, owner and CEO of Vinoble. “Our holistic approach is being applied meticulously in all areas. We want to position ourselves as a pioneer in the spa industry.”
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