Spa Life® Ireland Convention 2024

Keynote

Noella Gabriel

'From Treatment Room to Boardroom' - reflections from an inspirational career journey.

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Noella Gabriel was born and raised in Cork, our host town this year, and is the Co-Founder and Global President of Elemis, the British skin wellness brand which has become a major player in the global skincare market.

In this disarmingly charming keynote titled "From Treatment Room to Board Room", Noella will deliver an inspirational account of her journey from a professional therapist to the Global President of a major brand, offering insights into mistakes made and lessons learned along the way, sprinkled with her own unique style of sparkling wit and personality.

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Breakout

Mark Smith

Building the case for investment: successful strategies to secure funding for your spa

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Mark Smith, Deputy Editor at European Spa magazine, has been writing about spas for more than a decade and regularly visits the latest spa openings across Europe. This gives Mark a unique understanding of why, in an ever-changing wellness landscape, it is important that your facilities and services are keeping pace with latest trends so you can remain competitive.

Mark will be speaking to a panel of senior spa managers to explore some of the challenges they have faced in building the case for investment in their facilities and sharing examples of recent successful strategies that have resulted in financial support.

Key questions to be addressed will include.;-

• How can you create a compelling case for investment in the spa versus other areas of the hotel like bedrooms and restaurant areas?
• How do you measure the value of a spa guest versus corporate guests?
• What are the current facility developments showing the best returns and benefits?
• What language do you need to adopt to support your case?

This fascinating session will provide you with sound advise to build your own case for investment in your spa business.

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Breakout

Erin Lee

Hands Off for More Profit! How to optimise occupancy and increase revenue (in less than 3 months)

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Erin Lee is VP of Product Development and Design for Halotherapy Solutions, and Executive Director of the World Halotherapy Association.

With such a halo’ed pedigree (get it?) you might assume that Erin will be sharing her love of, and expertise in, heat treatments in general, but with a focus on salt experiences. But you would only be partly correct.

Erin's presentation will deliver so much more and will explain how the introduction of low-tech equipment and simple operational strategies like ‘therapy stacking’ can solve many of the challenges facing hard-pressed spa managers on a daily basis.

Erin’s simple, yet ingenious ideas can offer much-needed relief for your over-worked therapists by offering hands-off treatment alternatives with proven health benefits. They can also improve customer service through an array of alternative therapies, and generate repeat business through courses of wellness treatments.

These concepts will help you stand out from your competitors and add extra value for your customers. They can also help you attract new customers and develop and / or expand your business through membership services.

You can even turn empty, or under-utilised areas into revenue generating assets with a profitable return in under 3 months.

Learn how to achieve all this and more through Erin’s fascinating Breakout presentation at Spa Life Ireland.

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Breakout

Freddie Moross

How to use music as a tool to positively to impact revenue.

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Freddie Moross is the Founder and CEO of Music-for-Wellbeing company, Myndstream and in this fascinating session he explains how spas can unlock the power of music as a tool to positively impact revenue.

The session will cover:

○ Why Brands that intentionally programme audio are 96% more likely to be remembered by consumers
○ How Coca-Cola increased sales by 5% through a clever music based campaign
○ How audio can impact Revenue per Customer from the Casino to the Spa
○ How to capitalise on industry trends and promote brand values through music-for-a-purpose

Freddie is an Advisory Board Member of the Global Wellness Institute and has received the Debra Simon Award for Leader in Furthering Mental Wellness at the 2022 Global Wellness Summit.

This session will cover important questions on how to unlock the value of music as a unique marketing tool that can positively impact revenue, promote brand recall, stickiness and consumer loyalty. Freddie will look at successful case studies of Sonic Branding, and explore how Coca-Cola saw a 5% increase in sales following an audio based campaign with K’NAAN during the 2010 FIFA World Cup. We will uncover some of the science behind the effect of music on consumer behaviour and investigate why music is such a powerful D2C marketing tool.

The session will end with case studies on how music can highlight brand values through unique and memorable experiences.

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Breakout

Christine Clinton

Everyone Deserves Wellness

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Christine Clinton, GWI Chair of Global Wellness For Children Initiative, who firmly believes in the concept of Wellness for All.

Christine has worked at a senior level in health and wellness for 33 years and has won numerous awards, including the Debra Simon award for Leader in Furthering mental wellness at the Global Wellness Summit, for her pioneering approach to changing attitudes toward wellness treatments for young people.

In this fascinating and thought-provoking presentation, 'Everyone Deserves Wellness', Christine will be discussing the concept of wellness for all, and exploring how spa operators can achieve a unique market position if they embrace change to facilitate wellness for young people in a spa setting.

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